Creating packaging/branding for a vegetarian pie which includes a meat substitute. Our team have decided on the name 'Hearty Pie' - it's hearty without the heart.
This was a quick idea for packaging as we want to go down the 'cosy, farmhouse' route as we all imagine that tucking into a pie is quite family orientated and comforting. Each person eating a slice in a warm environment is quite 'heart warming' ... you get the idea.
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